TruLife is a contemporary health-care brand which aims to answer the health and lifestyle needs of today’s society. From the young adult who has just stepped out into the workforce, to the busy all-rounder mother who juggles multiple commitments, to the active mature consumer, everyone needs to keep his body in peak condition to enjoy life’s offerings. We understand that today’s society thrives on convenience. Hence, our products have been developed and manufactured on this premise.
TruLife’s logo is a symbolic articulation of the brand’s innovative use of Traditional Chinese and western medicinal properties. Bearing in mind the modern family’s health needs, we develop and produce great-tasting health food and health products for the multi-generational society.
The symbol of the leaf plays a prominent role in TruLife’s logo. A strong symbolism of healing, it is consistently associated with connotations and images of remedies for maladies and common ailments. A part of nature, it is a strong representation of the ingredients found in TruLife’s products – natural herbs with nature’s goodness.
Loosely translated, “万代” means multi-generation in Chinese. TruLife is a trusted brand of nutritious health products and health foods, developed for the modern multi-generation family’s health needs..
Blue in TruLife’s brand symbolises trustworthiness, commitment and dependability as a brand that cares about your family and your well-being.
Green represents TruLife’s use of natural herbs in our health food and products. It also symbolises the brand’s efforts to be environmentally aware and friendly while carrying out our business activities.
TruLife Bird’s Nest with Rock Sugar is prepared with only the best grade of 100-percent authentic pure bird’s nest and rock sugar. It contains no artificial preservatives, flavouring or colouring, retaining the nourishing benefits and natural goodness of our traditional best-tasting recipe.
HEALTH SUPPLEMENTS (LIQUID RANGE)
Ji Yang is one of the earliest brands established by Poli Medical. Since 1985, the brand has carried highly-popular Traditional Chinese Medicine products that have become common household names and widely used for generations.
The brand’s star product is Premium Bird’s Nest with Rock Sugar.
The name Ji Yang means “Auspicious Goat” in Chinese and it embodies the intelligence and nurturing nature of goats that are well-loved across various cultures.
GOAT AND 吉羊
The auspicious goat is the centre piece of the Ji Yang logo and represents the gentle nature and goodness of Ji Yang products. It can be seen resting peacefully, reminding users that rest is essential and refreshes the mind, body and soul.
The colours used are synonymous to auspicious colours of Chinese culture – with ‘Gold’ signifying royalty and ‘Red’ signifying passion and energy.
Golden Sun carries Traditional Chinese Medicine in capsule form for easy consumption and caters to those who love natural herbal products but do not like their perceived bitter taste.
The name Golden Sun tells us of a new day which brings new hope. The Chinese name“Jin Liang” (“Golden and Bright”) is shown in the logo as the rise of a golden sun over the 3 mountain peaks in the royal colour of gold.
SUN RISING FROM THE MOUNTAINS
Golden Sun’s logo depicts the sun rising from the mountains and reflects the company’s new direction towards a new chapter of its business capabilities.
“GOLDEN SUN” AND 金亮
The name ‘Golden Sun’ symbolises a new beginning for Poli Medical. Golden Sun translates into 金亮 in Chinese which means ‘bright’ and ‘golden’, the brand’s aspirations. They signify the hope and progress that consumers will enjoy with the use of Golden Sun consumer products.
Gold is considered auspicious in Chinese culture and chosen to articulate the hope and happiness that the precious metal brings.
Imperial carries Traditional Chinese Medicine products for external applications which have long been trusted and known for its efficacies. Its products contain active ingredients for quick and effective remedy for a variety of ailments.
The name Imperial suggests that the brand befits an emperor’s use. The Chinese name 马车牌 (pronounced as Ma Che Pai)
‘IMPERIAL’ AND 马车
Imperial’s Chinese brand name is “马车牌” which is loosely translated from the logo’s graphics. Imperial was chosen because the products’ ingredients are of high quality which would suit the use of imperial royalty.
The horses signify the strong and active nature of horses. This is representative of the products which will work doubly hard to boost their efficacy.
The logo uses the lucky colour “Red”, which denotes the energy and passion of the products’ quality and efficacy.